Personality, biological gender and age group analytics
through soft bio-metrics

Real-time Analytics

Through the analysis of user behaviour, interests and soft-biometric measurements we can predict the customer's personality with almost pinpoint accuracy. We are currently using the Big Five/OCEAN model.

Based on user behaviour we can predict the personality profile, biological gender and age group in the current session. Clients using this service can label and store the client data as per their GDPR possibilities.

Adamant Links Concept

Visitor Metrics

Gain access to unprecedented metrics based on the personality types of the visiting customers.

See what personalities have visited your site, what personalities have a high bounce rate and an in-depth market segmentation containing personality, biological gender and age group.

Adamant Links Metrics

Market Segmentation

Develop marketing strategies using the actual market segmentation of your visitors.

Adjust your message, campaigns and ads to attract the market segments you are most interested in, or the ones that you have not reached yet.

Adamant Links Market Segmentation

Customer Personas

Enhance your marketing campaigns and strategies with the use of the generated customer personas based on the traffic you bring to your site.

Discover the most and the least frequent customer personas on your site. For each persona, learn their values, needs, preferences, shopping motivation, social media habits and the most effective marketing strategies to reach them.

Adamant Links Customer Persona

Funnel Optimisation

Discover the favoured user journeys by each personality type, how they navigate your site and the pages with the highest bounce rates.

Improve user experience and increase conversion rates by optimising the pages where different psychographic and demographic categories of potential customers abandon their journey, in order to reduce bounce rates for targeted personality types.

Adamant Links Funnel Optimisation

On-site Ads Optimisation

See how your on-site ads for campaigns and discount behave for each personality type that actually visits your site.

Improve conversion rates by serving the ads best suited for each personality type, biological gender and age group.

Adamant Links On-Site Ads Optimisation

Practical Applications

We extracted parts of our prediction algorithms into distinct, unique applications that you can use now!

Currently Free/Beta
Application

Persona to Personality Profile

Free
Utility

Digital Marketing Conversion Rate Calculator

Try it now!

Services

Empower your business to deliver custom content, campaigns, advertising and special offers on the spot!

Real-time Analytics

Gain real-time insight in the customer personality, biological gender and age group.

Personality Metrics

Discover what personality types visit your site and get engaged.

Bounce rates

Discover what personality types are not engaged by your site's content.

Market Segmentation

In-depth segmentation of the visitors based on personality, biological gender and age group.

Campaign Analytics

Gain insights in how your campaigns, ads and promotions reach your site visitors.

Customer Personas

Unique insights in the customer personas of the people that visit your web site.

Funnel Optimisation

Discover the user journeys favoured by different personality types and how to improve the pages with highest bounce rates in your funnels.

On-site Ads Optimisation

Overview of how your on-site ads for campaigns and discounts behave for different personality types.

Enhanced Recommendations

Optimize your recommendation system to serve product suggestions that fit the actual visitors on your site.

Our blog - Latest Articles

Learn about market segmentation, psychographics and how to use the Big Five/OCEAN model to grow your business!

Psychographics and Persuasion - Part I

In this article we discuss how each personality type responds to Cialdini's Persuasion Techniques, providing practical example and visual aids to help improve your marketing campaigns.

MAR 2021

Psychographics and Persuasion - Part II

In this article we discuss how each personality type responds to Cialdini's Persuasion Techniques, providing practical example and visual aids to help improve your marketing campaigns.

APR 2021

Psychographics and Persuasion - Part III

In this article we discuss how each personality type responds to Cialdini's Persuasion Techniques, providing practical example and visual aids to help improve your marketing campaigns.

APR 2021
87

Behaviour Elements

5

Key Stroke Dynamics

12

Movement Patterns

130

Content Elements

How Does it Work?

Easy integration and data collection, in a non-invasive, GDPR compliant way!

Non-invasive Data Collection

Collect behavior information while users navigate your web site. No intrusive or disruptive elements are introduced by Adamant Links.

Anonymous Usage

Data is processed anonymously. We are GDPR compliant as no personal data is ever stored.

Fast & Easy

Collect soft-biometric data and get the analytics results after the first minute of web site usage.

Applicable to any site

While developed for e-commerce sites, it can be easily applied to any other rich content web site.

REST API Integration

Easy integration with our REST API. The analysis takes just a few milliseconds.

Collector Data JS Script

Integrate the provided data collector script directly into your web site. Almost no development effort required!

Adamant Links Integration Roadmap

Meet our team

Joined by passion and the will to make the impossible, possible!

Vlad Ungureanu

Vlad Ungureanu

Founder, Developer

Ana Stratulat

Ana Maria Stratulat

Co-founder, Developer

Andrei Ciupinuc

Andrei Ciupinuc

Consultant

Contact

Schedule a demo, get more information or tell us your thoughts!

Schedule a demo? Want more information?
contact@adamantlinks.com

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