Personality, biological gender and age group analytics
through soft bio-metrics

Real-time Analytics

By analysing user behaviour, interests and soft biometrics, we can predict a customer's personality with near pinpoint accuracy. We currently use the Big Five/OCEAN model.

Based on user behaviour, we can predict the personality profile, biological gender and age group in the current session. Customers using this service can label and store customer data in accordance with their GDPR policies.

Adamant Links Concept

Visitor Metrics

Gain access to unprecedented metrics based on the personality types of customers visiting your site.

See which personalities have visited your site, which personalities have a high bounce rate and detailed market segmentation including personality, biological sex and age group.

Adamant Links Metrics

Market Segmentation

Develop marketing strategies based on the actual market segmentation of your visitors.

Tailor your message, campaigns and ads to attract the market segments you are most interested in or those you have not yet reached.

Adamant Links Market Segmentation

Customer Personas

Improve your marketing campaigns and strategies by using the customer personas generated based on the traffic you bring to your site.

Discover the most and least frequent customer personas on your site. For each persona, learn their values, needs, preferences, purchase motivations, social media habits and the most effective marketing strategies to reach them.

Adamant Links Customer Persona

Funnel Optimisation

Discover the preferred user journeys of each personality type, how they navigate your site and the pages with the highest bounce rates.

Improve the user experience and increase conversion rates by optimising the pages where different psychographic and demographic categories of prospects abandon their journey to reduce bounce rates for targeted personality types.

Adamant Links Funnel Optimisation

On-site Ads Optimisation

See how your on-site ads for campaigns and discounts behave for each personality type that actually visits your site.

Improve conversion rates by serving the most relevant ads for each personality type, biological gender and age group.

Adamant Links On-Site Ads Optimisation

Practical Applications

We extracted parts of our prediction algorithms into distinct, unique applications that you can use now!

Currently Free/Beta
Application

Persona to Personality Profile

Free
Utility

Digital Marketing Conversion Rate Calculator

Try it now!

Services

Empower your business to deliver custom content, campaigns, advertising and special offers on the spot!

Real-time Analytics

Gain real-time insight into the customer's personality, biological sex and age group.

Personality Metrics

Discover which personality types visit your site and get engaged.

Bounce rates

Discover which personality types are not engaged by your site's content.

Market Segmentation

In-depth segmentation of visitors based on personality, biological sex and age group.

Campaign Analytics

Gain insight into how your campaigns, ads and promotions are reaching your website visitors.

Customer Personas

Unique insight into the customer personas of the people who visit your website.

Funnel Optimisation

Discover the user journeys favoured by different personality types and how to improve the pages with the highest bounce rates in your funnels.

On-site Ads Optimisation

Understand how your on-site ads for campaigns and discounts behave for different personality types.

Enhanced Recommendations

Optimise your recommendation system to provide product suggestions that match the actual visitors to your site.

Our blog - Latest Articles

Learn about market segmentation, psychographics and how to use the Big Five/OCEAN model to grow your business!

Psychographics and Persuasion - Part I

In this article, we discuss how each personality type responds to Cialdini's Persuasion Techniques and provide practical examples and visual aids to help improve your marketing campaigns.

MAR 2021

Psychographics and Persuasion - Part II

In this article, we discuss how each personality type responds to Cialdini's Persuasion Techniques and provide practical examples and visual aids to help improve your marketing campaigns.

APR 2021

Psychographics and Persuasion - Part III

In this article, we discuss how each personality type responds to Cialdini's Persuasion Techniques and provide practical examples and visual aids to help improve your marketing campaigns.

APR 2021
87

Behaviour Elements

5

Key Stroke Dynamics

12

Movement Patterns

130

Content Elements

How Does it Work?

Easy integration and data collection in a non-invasive, GDPR-compliant way!

Non-invasive Data Collection

Collect behavioural information as users navigate your site. No intrusive or disruptive elements are introduced by Adamant Links.

Anonymous Usage

Data is processed anonymously. We are GDPR compliant as no personal data is ever stored.

Fast & Easy

Collect soft biometric data and receive analysis results after the first minute of website use.

Applicable to any site

Although designed for e-commerce sites, it can easily be applied to any other rich content site.

REST API Integration

Easy to integrate with our REST API. Analysis takes just a few milliseconds.

Collector Data JS Script

Integrate the provided data collection script directly into your website. Almost no development required!

Adamant Links Integration Roadmap

Meet our team

Joined by passion and the will to make the impossible, possible!

Vlad Ungureanu

Vlad Ungureanu

Founder, Developer

Ana Stratulat

Ana Maria Stratulat

Co-founder, Developer

Andrei Ciupinuc

Andrei Ciupinuc

Consultant

Contact

Schedule a demo, get more information or let us know what you think!

Schedule a demo? Want more information?
contact@adamantlinks.com

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